Elizabeth Gray: Senior Producer, Writer, Creative Director, Social Strategist

I craft authentic, social-first stories that inform, inspire and connect.

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See My Work

Hey there, I’m Liz Gray: A multi-platform journalist, social strategist and creative director with more than 15 years of experience elevating lifestyle content.

As a supervising producer, managing editor and social storytelling leader for household brands like HGTV, Food Network and Warner Bros. Discovery, I led teams to create everything from long-form original series and full-scale productions to scrappy, quick-turnaround social videos about food, design, travel and pop culture.

I’m at my best when I’m deep in creative development, reimagining stories for emerging platforms or problem-solving on the fly with an espresso in hand. I’m based in Knoxville, Tenn., and am available to collaborate across the U.S.

Woman holding colorful cupcakes in a bright, modern kitchen.
Shelves filled with colorful spools of thread arranged by color, including shades of red, pink, orange, yellow, green, purple, blue, and brown.
A brightly decorated living room with pink walls, green doors, and large windows letting in natural light. There are various potted plants on a wooden dresser and a colorful patterned sofa in the foreground.

See what I can do. 👇

  • Rajiv Surendra Antiquing Across America HGTV Home

    YouTube-First Content: Antiquing Across America

    Host Rajiv Surendra offers tips for tackling the best antiquing spots around the country. See his scores in Brimfield, Mass.

  • Viral Commerce Content

    Digital Commerce: Goose Gone Viral

    Post-Super Bowl Kendrick Lamar audio meets a Midwest ‘90s icon mid-resurgence, and viral commerce content is born. See it here.

  • Superman Movie Promotion Ice Sculpture

    Movie Studio Support: Superman (2025)

    A master ice carver tackles Superman’s Fortress of Solitude, in support of the Superman premiere. See it here.

  • Carved pumpkin featuring a glowing portrait of a smiling man with slicked-back hair and a beard.

    Network Support: David Bromstad Pumpkin

    HGTV’s very own King of Halloween is immortalized on a pumpkin.
    Watch the carving process.

See More of My Work

CASE STUDY

Handmade Home

The Challenge: Develop a YouTube series to capture new audiences and increase watch time for HGTV Home (fka HGTV Handmade.)

My Role: Created and executive-produced Handmade Home, which peeks inside the homes of artists, creatives and makers to showcase the unique ways they make their spaces feel like home. I led development, casting and production for more than 100 episodes.

The Impact: This series is now the flagship content for HGTV Home, and serves as a key subscriber growth driver and digital talent development pipeline.

WATCH:

A smiling person wearing glasses, a yellow coat, and a floral shirt, standing among an indoor garden with numerous potted plants on shelves and hanging planters.