HANDMADE HOME TOURS

The Challenge: Develop a YouTube series to capture new audiences and increase watch time for HGTV Home (fka HGTV Handmade.)

My Role: Created and executive-produced Handmade Home, which peeks inside the homes of artists, creatives and makers to showcase the unique ways they make their spaces feel like home. I led development, casting and production for more than 100 episodes.

The Impact: This series is now the flagship content for HGTV Home, and serves as a key subscriber growth driver and digital talent development pipeline.

See some of my favorite episodes below.